Genre and Narrative.

Genre and narrative are part of the macro elements.
The term genre refers to a category of media products that are classified as being similar in form or type.  Different genres can include horrors, musicals, science fiction or romantic comedies.

The term narrative refers to a chain of events in the story and plot that overlap. The narrative is never any random string of events. The effect of the narrative of a film is to cause characters in the film to react to this events, giving an unexpected plot twist and change in the storyline. The narrative is usually what keeps the viewers enticed in the film.